Category: Marketing

  • How agencies can get funding to improve workflow and save money

    How agencies can get funding to improve workflow and save money

    Running an agency isn’t just about being creative—it’s also about staying on top of projects, managing your team efficiently, and keeping finances in check. And let’s be honest, that can be a lot. But what if you could get financial support or grants to make things easier, and improve your workflow? Many agencies don’t realize…

  • Top 11 AI Tools Every Creative Agency Needs in 2025

    Top 11 AI Tools Every Creative Agency Needs in 2025

    Creative agencies today juggle multiple projects, deadlines, and client expectations. The pressure to deliver exceptional results while keeping operations smooth has never been higher. AI tools are no longer a luxury – they’re a necessity for creative agencies that want to optimize workflows, reduce time spent on repetitive tasks, and gain deeper insights into campaign…

  • How to choose the right Project management tool for your agency (without regretting it later)

    How to choose the right Project management tool for your agency (without regretting it later)

    💡 Truth bomb: The average agency wastes 10 hours per month searching for information across disconnected project management tools and another 5 hours compiling reports manually. That’s 15 hours lost every month—nearly a full workweek per quarter spent on inefficiencies instead of billable work. We recently worked with a 150+ member agency that went through…

  • Why Agencies Choose Allfred: A Game-Changer for Project Management

    Why Agencies Choose Allfred: A Game-Changer for Project Management

    When it comes to project management software, agencies have plenty of options. But why are top creative agencies switching to Allfred? We analyzed real feedback from agency leaders on LinkedIn and found five key reasons why Allfred is their go-to project management software. Whether you’re struggling with fragmented tools, time tracking, or budget control, Allfred…

  • 10 Steps to Ad Campaign: How Agencies Bring Ideas to Life

    10 Steps to Ad Campaign: How Agencies Bring Ideas to Life

    Crafting ad campaign is like orchestrating a symphony. Each part, from the initial concept to the final execution, needs to harmonize perfectly to create something memorable and impactful. But what exactly happens behind the scenes at an ad agency? How do these creative powerhouses turn an idea into an ad campaign that captivates audiences and…

  • Celebrating Cannes Lions 2024: 5 Campaigns That Shined

    Celebrating Cannes Lions 2024: 5 Campaigns That Shined

    🔥 The Cannes Lions International Festival of Creativity 2024 once again showcased the pinnacle of excellence in advertising and creative communication. Held annually in Cannes, this prestigious event brings together the brightest minds in the industry, celebrating innovative work that pushes boundaries and redefines the landscape of advertising. This year’s winners demonstrated not only creative…

  • How Marketing Agency Software Can Answer 5 Challenges You Have In Your Agency

    How Marketing Agency Software Can Answer 5 Challenges You Have In Your Agency

    In the dynamic world of marketing and advertising, agencies are constantly navigating a sea of challenges. From managing diverse client portfolios to deciphering complex data analytics, the hurdles are many. But there’s a beacon of hope in this stormy sea – marketing agency software. Tools like Allfred are designed to tackle these challenges, providing a…

  • Marketing Consultant Job: Skills, Responsibilities, and Power Tools

    Marketing Consultant Job: Skills, Responsibilities, and Power Tools

    Standing out from the crowd requires more than just a knack for SEO or a flair for social media. It demands a unique blend of skills, a dash of creativity, and a relentless drive for results. But what exactly sets a successful digital marketing consultant apart from the rest? Let’s peel back the curtain and…

  • 10 Tools to Optimize an Agency Hybrid Work Schedule

    10 Tools to Optimize an Agency Hybrid Work Schedule

    Get this – 74% of American companies have hopped on the bandwagon of hybrid work schedule – it’s the new hotness in modern workplaces. Are you in too? Some days you’re in the office, and some days, you’re at home. Don’t let switching between the office and home desk hamper your workflow. There’s a range…

  • The Future of Agency Software: 10 Must-Have Features

    The Future of Agency Software: 10 Must-Have Features

    The marketing world is evolving rapidly – new trends, new technologies, and ever-increasing challenges. Creative agencies have a tough job keeping up. But there’s help!  With so many marketing agency software options out there, the entire team can work faster than ever. Confused about which one is best for you? After all, you want something…

  • Agency Budgeting Software: Why You Need One

    Agency Budgeting Software: Why You Need One

    Gone are the days of cumbersome bookkeeping – technology has made it easier than ever for businesses to track their finances. Do you hope to save time, increase accuracy, and get a better understanding of your financials? The only right solution is – good business budgeting software. Let’s take a look at the pros such…

  • How to Raise Agency Hourly Rates (Even When There Is a Crisis)

    How to Raise Agency Hourly Rates (Even When There Is a Crisis)

    The right setting of hourly rates is one of the most important business topics in agencies. Hourly rates stimulate motivation, and at the same time, it is important for clients to pay a fair work for the added value of the agency. High hourly rates lead to client dissatisfaction; low rates lead to creative agency…