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Advertising Agency Hourly Rates: A Comprehensive Guide for Agency CEOs
As an agency founder and CEO with 20 years of experience, I’ve learned a thing or two about setting hourly rates. Here’s a comprehensive guide to help you set competitive rates that cover your costs and allow you to grow your business. Factors to Consider When Setting Hourly Rates Agency reputation and experience: More established…
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Pro Bono Agency Clients: How Much They Really Cost You?
The goal of business is to make a profit. The long way to achieve it leads through the effective setting of processes, healthy agency cash-flow to the evaluation of the profitability of individual projects or clients. Without profitable clients, it is impossible to achieve a positive economic result. Non-profit clients do not bring money to…