In 2023, agency management software and tools aren’t just a nice-to-have; they’re a must-have. They’re the secret sauce that gives your agency an edge. The edge you need. 

And this is where the magic happens. Tools have the power to refine your operations, transforming a chaotic jumble of tasks into a smooth, well-oiled melody.

Think of them as your behind-the-scenes maestro, orchestrating the details so you can conduct the symphony. But how do you choose the right musical notes here? And, do you even have to use them to make your agency profitable? 

The answer is: it depends. Our article will help you understand your options as an agency owner when it comes to software marketing.

The importance of software marketing tools in modern marketing agencies

Marketing tools are like the right hand of a marketer. They automate mundane tasks and organize marketing team work. You can even find all-in-one solutions that handle and simplify the entire agency workflow, from project to account management (more about it later on!).

But among the many benefits, there are a few that deserve special mention.

The right tools increase efficiency

Tools are the catalysts that propel agencies towards greater efficiency. They automate mundane marketing tasks, freeing up your team’s time to focus on strategic initiatives.

Best marketing software can enhance collaboration

Tools foster a collaborative environment, making it easier for teams to work together, share ideas across marketing channels, and stay on the same page, irrespective of their physical location.

Marketing software tools provide valuable insights

With the right tools, agencies can tap into a wealth of data, gaining insights that can guide decision-making and strategy development.

Right marketing software improves client relationships

Marketing automation software can also play a pivotal role in enhancing client relationships. They streamline communication, ensure transparency, and help deliver results that exceed client expectations.

Marketing automation platforms facilitate scalability

As your agency grows, tools can help manage that growth effectively. They can scale with your needs, ensuring your operations remain smooth and efficient, no matter the size of your agency.

In short: they’re like a shot of espresso for your agency, giving you the energy to go above and beyond for your clients.

How to choose the right tools for your agency marketing efforts?

The truth is, you only need to pay attention to these three points below to make the right decision.

Step 1: Understanding your agency’s needs

Choosing the right tool starts with a simple question: What does your agency need? 

Maybe you’re drowning in data and need a lifeline. Or perhaps you’re juggling multiple projects and could use an extra pair of hands. Whatever your needs, there’s a tool out there that can help.

Step 2: Evaluating tool features and capabilities

The next step is to play detective. Investigate each tool’s features and capabilities. 

  • Does it do what you need it to do? 
  • Can it adapt to your agency’s workflow? 
  • Is it easy to use? 

These are the questions that’ll lead you to your perfect match.

Step 3: Considerations for tool integration

But finding the right tool is only half the battle. You also need to think about how it’ll fit into your agency. 

Will it play nice with your other tools? Can your team learn to use it quickly?

Remember, a tool is only as good as its integration.

Marketing software tools to start using right now

Social media marketing software

As digital marketing tools, social media tools are knights in shining armor. No matter how many social media profiles you run, or how many marketing campaigns you run across multiple social media networks, the results are the same.

A boy who is handling social media marketing tools.

Why should you use social media marketing tool in your agency?

Simply put, they’re game-changers. They can amplify your social media marketing efforts, making your agency more effective and efficient. You can manage your social media posts with more precision and automate those tasks that should have been automated back in 2019. And earlier. 

Examples of social media marketing tool you can use


Kontentino is a social media marketing software that’s all about making your life easier.

Kontentino as a software for marketing tools.

Key features of Kontentino include: 

  • post scheduling on various social media platforms
  • collaboration features
  • performance analytics

How can Kontentino help grow your agency? 

A streamlining strategy and creative approach to social media can free up your time. Being one of the best social media management tools, Kontentino allows consistency on all social media channels you manage and allows your agency to scale even further. Having one repository for all your social media posts works towards more organized social media management.


Brand24 is a media monitoring tool that tracks mentions of your brand across the web.

Key features of Brand24 include:

  • social listening tools
  • sentiment analysis
  • influencer score

How can Brand24 help grow your agency? 

With insights into your brand reputation, you can draw actionable insights, manage your image and build stronger client relationships. a marketing software that lets you create a personalized and easily customizable page, filled with links and content you want to share with your audience. as a software for marketing tools.

Key features of include:

  • unlimited links on your Linktree
  • detailed analytics
  • easy customization

How can help grow your agency? 

You can increase your brand visibility and attract more clients by enhancing your online presence. You can also use it to boost customer engagement. 

Customer Relationship Management software

Customer Relationship Management (CRM) software is like the heart of your agency, pumping life into your customer interactions and relationships.

Why should you use CRM software in your agency?

CRM tools are your agency’s best friend. This marketing automation software helps you manage your customer relationships, track sales, and deliver exceptional service.

Examples of CRM software you can use


HubSpot is a CRM platform that brings together sales, marketing, and service tools to help you grow your business.

Hubspot as a software for marketing tools.

Key features of HubSpot include: 

  • contact and deal management
  • automated workflows
  • meeting scheduling

How can Hubspot help grow your agency? 

It streamlines your processes and marketing campaigns, improves team productivity, and enhances customer satisfaction so that you can grow your agency with customer data. 


Salesforce is a comprehensive CRM solution that helps you manage your customer relationships and drive sales.

Key features of Salesforce include: 

  • contact management
  • opportunity management
  • customizable reports

How can Salesforce help grow your agency? 

Salesforce can help grow your agency by providing a 360-degree view of your customers, helping you deliver personalized service and build stronger relationships.

Zoho CRM

Zoho CRM is a multichannel CRM software that helps you manage customer relationships across all channels.

Zoho CRM as a software for marketing tools.

Key features of Zoho CRM include:

  • lead management
  • sales automation
  • analytics

How can Zoho CRM help grow your agency? 

In addition to helping you capture more leads, close more deals, and provide better customer service, Zoho CRM gives you many insights into your marketing strategies.

Email Marketing Software

Email marketing software is like your agency’s megaphone, helping you reach your audience and amplify your message.

A boy who is trying to handle emails.

Why should you use email marketing software in your agency?

Email marketing software can take your agency’s communication to the next level. This kind of marketing software helps you create, send, and track email campaigns that reach the right people at the right time.

Examples of email marketing software you can use


Mailchimp is an all-in-one marketing automation tool that helps you manage and talk to your clients, customers, and other interested parties.

Mailchimp as a software for marketing tools.

Key features of Mailchimp include: 

  • email automation
  • audience segmentation
  • performance tracking

How can Mailchimp help grow your agency? 

Mailchimp can help grow your agency by helping you create targeted email campaigns that engage your audience and drive results. You can use it with the Constant Contact software provider as well. 


Brevo (formerly Sendinblue) is a complete SMS and email marketing automation platform for agencies and small businesses.

Key features of Brevo include:

  • email campaign creation
  • transactional emails
  • SMS marketing

How can Brevo help grow your agency? 

You can track your performance in real-time while engaging your audience and increasing your reach with Brevo.


GetResponse is an all-in-one marketing platform that helps you create content, boost sales, and increase traffic to your website.

GetResponse as a software for marketing tools.

Key features of GetResponse include: 

  • email marketing
  • landing pages
  • marketing automation

GetResponse can help grow your agency by providing a suite of tools to attract leads, nurture them, and convert them into customers.

Content Management Software

Content Management Software (CMS) is like the brain of your agency, helping you create, manage, and optimize your content.

Why should you use CMS in your agency?

The right CMS is the powerhouse of your agency, fueling your content creation, management, marketing automation, and optimization processes.

Examples of CMS you can use


WordPress is a versatile content marketing software that powers a significant portion of the web. It’s known for its ease of use and extensive customization options.

Wordpress as a software for marketing tools.

Key features of WordPress include:

  • a user-friendly editor
  • a vast library of themes
  • a plethora of content marketing plugins

How can WordPress help grow your agency? 

WordPress can help your business grow by providing a flexible platform for creating and managing engaging websites.


Joomla is a powerful CMS that offers a balance between functionality and usability.

Key features of Joomla include: 

  • content versioning
  • multilingual support
  • an integrated help system

How can Joomla help grow your agency? 

You can build complex websites using Joomla as a platform for growing your agency and your client accounts. 


Squarespace is a user-friendly CMS that’s perfect for creating visually stunning websites.

Squarespace as a software for marketing tools.

Key features of Squarespace include:

  • beautiful templates for your content marketing strategy
  • drag-and-drop editing
  • integrated e-commerce features

How can Squarespace help grow your agency? 

The Squarespace platform lets you design visually stunning and functional websites, which will help your business succeed.

Website analytics tools

Website analysis tools are the microscope of your agency, providing a close-up view of your website’s performance.

Website analytics tool.

Why should you use website analytics tools in your agency?

Website analysis tools provide insights into your website’s performance. They help you understand your audience, track user behavior, and optimize your website.

Examples of website analysis tools you can use


Moz is a software as a service (SaaS) company that sells popular marketing software solutions for optimizing results for search engines.

Moz as a software for marketing tools.

Key features of Moz include:

  • popular SEO tools like keyword research
  • link building and site audits metrics
  • page optimization insights

How can Moz help grow your agency? 

Using Moz’s SEO tools, you can improve the visibility and ranking of your website, which can lead to increases in revenue.

Google Analytics

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.

Key features of Google Analytics include:

  • traffic marketing report
  • information about audience demographics
  • conversion tracking on Google Ads

How can Google Analytics help grow your agency? 

Analyzing website traffic, marketing campaigns, inbound marketing performance, and user behavior with GA can help your agency scale. It can be treated as a basis for business intelligence software as well. 


Livesession is a powerful analytics software that reveals the online behavior and voice of your users.

Livesession as a software for marketing tools.

Key features of Livesession include: 

  • heatmaps
  • session recordings
  • funnel analysis

How can Livesession help grow your agency? 

Livesession can help improve your marketing funnel by providing insights into how users interact with your website and what they think about it. 

Customer service software

A customer service software program is the backbone of your agency, ensuring your clients receive the best possible service.

Why should you use customer service software in your agency?

A customer service tool plays a crucial role in maintaining a high-quality relationship with clients. It helps you manage customer interactions, resolve issues efficiently, and deliver a superior service experience.

Examples of customer service software you can use:


Zendesk is a service-first CRM company that builds software designed to improve customer relationships.

Zendesk as a software for marketing tools.

Key features of Zendesk include: 

  • multi-channel support
  • ticketing system
  • customer satisfaction surveys

How can Zendesk help grow your agency? 

Zendesk can help grow your agency by improving your customer service, leading to higher client satisfaction and retention.


Freshdesk is a cloud-based customer support software that lets you support customers through traditional channels like phone and email, social channels like Facebook and Twitter, and your own branded community.

Key features of Freshdesk include: 

  • multi-channel support
  • automation
  • reporting

How can Freshdesk help grow your agency? 

With Freshdesk, you can streamline your customer support processes and deliver excellent customer service more easily.


LiveChat is an online customer service software with live support, help desk software, and web analytics capabilities.

LiveChat as a software for marketing tools.

Key features of LiveChat include:

  • real-time chat
  • ticketing system
  • customer engagement tools

How can LiveChat help grow your agency? 

LiveChat can help grow your agency by enabling you to provide real-time support and improve customer interactions.


Intercom is a Conversational Relationship Platform (CRP) that helps businesses build better customer relationships through personalized, messenger-based experiences.

Key features of Intercom include:

  • customizable messaging
  • customer segmentation
  • customer service automation

How can Intercom help grow your agency? 

Intercom can help grow your agency by enhancing your customer communication and building stronger relationships.

Misc marketing software

General marketing software is the wildcard of your agency’s marketing technology stack, covering a range of functions that don’t fall under the other categories.

Why should you use misc software in your agency?

Various types of marketing software tools can fill in the gaps in your agency’s toolkit. These tools can provide unique functionalities that help you manage various aspects of your agency.

Examples of misc marketing software you can use


Landingi is a comprehensive marketing platform that lets you create and optimize landing pages that convert.

Landingi as a software for marketing tools.

Key features of Landingi include: 

  • a drag-and-drop editor
  • A/B testing
  • lead management

How can Landingi help grow your agency? 

Landingi can help grow your agency by enabling you to create high-converting landing pages and manage your leads effectively.


Slack is a channel-based messaging platform that brings the right people, information, and tools together to get work done.

Key features of Slack include: 

  • channel-based communication
  • file sharing
  • integrations with other tools

How can Slack help grow your agency? 

Improved communication and collaboration among your team members is necessary to take your agency places – and that is what Slack helps with. 


Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, and other visual content.

Canva as a software for marketing tools.

Key features of Canva include:

  • a drag-and-drop design tool 
  • a library of over a million photographs, graphics, and fonts
  • smart tools to use to enhance your marketing efforts

How can Canva help grow your agency? 

Canva can help grow your agency by enabling you to create stunning visual content quickly and easily.

Project management software

Software that manages projects from inception to completion is the compass your agency relies on.

Project management software.

Why should you use project management software in your agency?

Project management software keeps your projects on track. It helps you plan, execute, and monitor your projects and marketing initiatives effectively.

Examples of project management software you can use


Asana is a project management tool that helps teams organize, track, and manage their work.

Asana as a software for marketing tools.

Key features of Asana include:

  • task and project tracking
  • timeline views
  • integrations with other tools

How can Asana help grow your agency? 

Asana can help grow your agency by keeping your projects organized and on track.


Basecamp is a project management and team communication software.

Key features of Basecamp include: 

  • to-do lists
  • message boards
  • schedules and document storage

How can Basecamp help grow your agency? 

Organizing your projects and improving team communication can lead to agency growth.


ClickUp is a cloud-based collaboration and project management tool suitable for businesses of all sizes and industries.

ClickUp as a software for marketing tools.

Key features of ClickUp include:

  • task assignments
  • time tracking
  • customizable statuses

How can ClickUp help grow your agency? 

ClickUp can help your agency by providing a comprehensive platform for managing all your work in one place.

Allfred: The one-stop solution for your agency

What if we told you that many of these tools can be replaced by one?

Meet Allfred, the game-changer in the realm of advertising agencies.

Making marketing activities great again

Allfred is not just a marketing automation software; it’s a complete marketing hub. 

It’s designed to guide your team through the ideal process, automating tasks from budgeting to resource planning, project management, or invoicing and revenue analysis.

It’s like having a seasoned project manager on your team, ensuring everything runs smoothly and efficiently.

Using data to your advantage

But Allfred goes beyond mere task management.

It’s a data powerhouse, providing a bird’s eye view of all your agency data. With data-driven insights, you can make data-driven decisions. Simple as that. 

Getting a marketing solution for everyone

Whether you’re the CEO, a project manager, or a team member, Allfred has got you covered.

As a marketing automation tool built to cater to everyone in your marketing team, making everyone’s job easier, and marketing workflows more efficient.

Replacing standalone tools

Allfred has the unique ability to replace a wide range of third-party tools.

Why juggle multiple tools when you can have everything under one roof, within one marketing software? 

With Allfred, you can bid farewell to the chaos of managing multiple marketing tools and introduce streamlined efficiency without any effort. 

This platform is your agency’s command center, top marketing software for savvy marketers and agencies, with features like: 

  • Single Environment. Allfred provides a unified platform that guides everyone in the agency through the ideal process.
  • Automated Workflow. Allfred’s marketing software automates various tasks, including budgeting, resource planning, invoicing, and project management.
  • Data Aggregation. Allfred collects and presents all agency data in one place, providing a comprehensive view of the agency’s performance, marketing campaign ROI, cashflow, time and budget management, account management, and so on.
  • Role-Specific Features. This marketing software offers features tailored to different roles within the agency, including CEOs, CFOs, project managers, and team members.
  • Efficiency. By replacing multiple marketing tools, Allfred streamlines the workflow and increases the efficiency of the agency.

So, are you ready to take your agency to the next level?

CTA Allfred software for digital marketing agencies.

Give Allfred a try and experience the difference it can make for your agency. Try our free trial now, or schedule a call today and start your journey towards a more efficient and successful agency with new marketing software.