New School Communication, a rapidly growing PR and digital marketing agency, has been setting new benchmarks in the communication and marketing industry since its establishment in 2020. With expertise spanning public relations, digital campaigns, political marketing, and AI-driven solutions such as Elv.ai – the first artificial intelligence model for discussion moderation – the agency has successfully managed a diverse portfolio of clients in development, healthcare, and banking. In their fourth year of business, they reached a new level of agency growth, achieving significant milestones including €1.83 million in revenue — a remarkable 68% increase from the previous year.

However, rapid agency growth brought its own set of challenges. The need to effectively organize processes and maintain financial and operational alignment became critical. That’s when New School Communication turned to Allfred.

  • Agency: New School Communication
  • Team: 34 full-time employees 
  • Annual Revenue: €1.83 million
  • Growth: 68 % YoY
  • Key Success: Dynamic growth through major client wins and team expansion.

Key Results 🚀

  • Increased Efficiency in a few weeks from integration: Processes that once took hours are now completed in minutes.
  • Seamless integration of financial and operational data: Real-time tracking of profitability and centralized access to projects, budgets, tasks, invoices, and reports empower the team to make confident decisions quickly and effectively.
  • Reduced Errors: Features like automated budget suggestions and duplication for recurring clients minimized manual work and mistakes.
  • Time Savings: Less time spent on administrative tasks meant more focus on strategic and creative work.
  • Support for Rapid Growth: Managing 68% year-on-year growth became more manageable thanks to Allfred’s streamlined processes and clear, real-time insights, ensuring scalability without operational chaos.

#1 Streamlined Financial Growth and Processes 💰

The Challenge: As New School Communication grew rapidly, their revenue and expenses increased proportionally. This agency growth highlighted inefficiencies in their financial processes, where data was fragmented and difficult to manage. Their previous tool, SuperFaktúra, lacked the advanced functionality they needed to monitor results, manage budgets, and track profitability all in one place.

The Solution: By transitioning to Allfred, the agency centralized its financial operations. Budgeting, invoicing, and profitability reporting now coexist in a single, integrated platform, allowing them to stay organized and make informed decisions.

“We used to struggle with scattered tools that couldn’t keep up with our agency growth. Having everything in one place has been a game-changer. Whether it’s project updates or financials, we can make decisions faster and with confidence. Allfred definitely contributed to achieving our financial goals by providing real-time profitability insights and enabling us to make informed, data-driven decisions more quickly“

Júlia Tóth, CFO at New School Communication

#2 Enhanced Budget Management 🧾

The Challenge: As the number of projects and budgets grew, the agency’s manual processes began to show their limitations. Budgeting tasks lacked a clear structure, and the increasing complexity made it more challenging to maintain accuracy and consistency. These inefficiencies highlighted the need for a streamlined and reliable solution.

The Solution: Allfred provided smart budget suggestions and allowed the team to duplicate entire project setups, including budgets. This reduced administrative workload significantly, enabling faster turnaround and minimizing errors.

“With Allfred’s smart suggestions in budgets and duplication features, we’ve cut down on administration time and can focus more on delivering results for our clients.”

Gabriel Tóth, CEO at New School Communication

#3 Improving Task Delegation and Time Management ⏱️

The Challenge: Managing tasks had become increasingly complicated as the agency grew. Without a centralized system, tracking progress often felt chaotic, and important deadlines were sometimes missed. The team needed a way to bring everything together, ensuring clarity and alignment across all projects.

The Solution: Allfred introduced a task management workflow that completely changed the way how the team collaborated. Tasks are now assigned and tracked in real-time, allowing everyone to stay aligned. During status meetings, team members log all necessary inputs directly into Allfred, ensuring nothing is overlooked. The centralized platform gives a clear overview of deadlines and progress, while also reducing the need to manage information in separate tools. Within just a few weeks, the team noticed a significant improvement in efficiency and organization.

“Allfred has completely streamlined how we work. During our status meetings, we update everything in real-time, ensuring we don’t miss any detail. Tasks, deadlines, and progress are all visible, and we don’t have to manage things in separate places anymore. It’s made everything so much easier to manage and keeps us on track.”

Gabriel Tóth, CEO at New School Communication

Allfred is a Game-changer 🌟

For New School Communication, adopting Allfred was about finding a tool that could simplify their processes and bring clarity to their operations, addressing both immediate needs and future challenges. With Allfred, they moved from scattered tools to a centralized platform, where budgets, invoicing, task management, and profitability reports come together seamlessly. The immediate impact was felt within weeks, with smoother processes, fewer errors, and more time to focus on their clients.

“Before Allfred, it felt like we were juggling too many things at once. Now, everything is in one place, and we’re able to work more efficiently as a team. The impressive growth we experienced – 68% year-on-year – would have been challenging without the clarity and efficiency Allfred provided.”

Gabriel Tóth, CEO at New School Communication

For agencies facing similar challenges, Allfred offers an intuitive and practical solution to streamline operations, improve accuracy, and save valuable time.