In this week’s Agency Spotlight, we feature My Brand Agency, a dynamic digital marketing agency known for its innovative approach and exceptional client service. As a key player in the industry, My Brand Agency has established itself through its commitment to delivering top-notch brand-building and marketing services and products that drive client growth and advancement.
With a presence in both Košice and Bratislava, this agency stands out with its impressive portfolio of over 300 clients and partnerships with industry giants like Mailchimp and Google. Read on to discover how My Brand Agency navigates the challenges of the creative industry and harnesses the power of technology to achieve outstanding results.
Name of agency: My Brand Agency
Team: 10 employees
Revenue: 300,000 €
Growth: 30% YoY
Key success: 2 offices (Košice/Bratislava), over 300 agency client portfolio, Mailchimp partner, Google Partner, Facebook partner
Can you tell us about your agency and its core mission? What sets your agency apart in the creative industry?
My Brand Agency delivers marketing services and products that help clients grow and move forward. We have created our internal framework called BIGGG IDEA, that represents our mission and process of campaign creation. G’s in the BIGGG IDEA mean: GREAT LOOKING, GRABS ATTENTION, GIVES SATISFACTION. We provide the most creative and effective services in terms of budget allocation.
What trends or challenges do you see emerging in your industry, and how is your agency addressing them?
With increasing competition, agencies are gradually moving from a 360 approach to focusing on specific niches. This natural shift is driven by technological advancements, making it difficult to be an expert in every area. We see this trend as well and are transitioning from an execution-focused agency to a consultancy. This allows us to offer clients an objective view of their overall marketing communication, evaluate it, and provide feedback with potential improvements based on insights from the client’s specific vertical.
How do you integrate innovative technologies into your projects, and how has this impacted your outcomes?
One of our main tools for daily operations is Allfred, which helps us manage the agency with a focus on margin and profitability. Additionally, we use various AI tools that assist in creating specific visual/text outputs for clients. During execution, we also utilize analytical AI tools to evaluate data obtained from advertising campaigns for our clients.
Can you share a case study or success story where your agency achieved significant results for a client?
One of our standout projects was the campaign for authorized seller of global jewelry brands Mirror. Our priority was to increase turnover of the e-shop so that its sales represent at least 50 % of of the company’s total sales. We also worked on expanding awareness among the target audience and we defined unified graphic design.
We expected success already at the beginning of the ongoing campaign as our target audience responded to creative ads almost immediately. Our assumption became reality which could be seen in resulting numbers of acquisition campaigns.
First step was to define the right strategy. We started by analyzing the biggest competitors on the market. After that we focused on evaluating the client’s current positioning and sales channels. We used the RACE model to create an online marketing strategy in which we focused on acquisition of new customers while maintaining existing ones. In order to maintain existing customers we used e-mail communication and remarketing. Consequently, we tested visuals while each phase of ad campaign contained its own creative concept.
We managed to successfully fulfill set goals according to the marketing plan. With an average ROAS of 13,45 we managed to exceed our client’s expectations. In addition to increase sales, we improved overall communication of the brand with target audience.
Why is building a strong brand identity crucial for businesses today, and how can agencies help in this process?
Building a strong brand identity is essential for businesses today as it sets them apart from competitors and makes them easily recognizable to customers. Many companies fear investing in a unique brand identity due to concerns about failure or rejection. However, this hesitation can cause them to blend in rather than stand out.
A strong brand identity differentiates a business, defining its unique presence in the market. The world’s largest companies leverage their brand identities for success, yet many firms hesitate due to fear of customer rejection and decreased profits. This fear pushes them to conform rather than innovate.
Standing out is vital in a competitive market. A unique identity attracts attention and builds a loyal customer base. Our survey shows that distinctive visual identities increase brand recall and influence purchasing behavior. Our agency has helped clients like the Ministry of Labor, Social Affairs, and Family of the Slovak Republic by creating impactful brand identities through carefully chosen visuals and unified communication styles.
A strong brand identity enhances public perception, builds trust, and ensures recognizability. It creates an emotional bond with customers through its values, mission, and story, increasing loyalty and support.
In conclusion, a unique brand identity helps businesses carve out their market space and achieve success. Overcoming the fear of standing out and investing in a quality brand identity can significantly elevate a business’s market position.
How do you foster a culture of innovation and creativity within your agency?
We hold Monday chemistry meetings where we smoothly transition from the weekend mood to the work mode. These meetings allow people from different departments to participate in creative workshops, bringing in fresh ideas even from non-creatives. We also have quarterly team-building events combined with quarterly evaluations, during which we have fun and encourage creativity through various games and exercises.
