As a proud partner of the Golden Drum competition, I am thrilled to announce that Allfred will be awarding the Independent Agency of the Year award. This award is a special recognition of the hard work and dedication of independent agencies, which play a vital role in the creative industry.
Golden Drum is a personal favorite of mine. In 2011, I stood on stage in Portorož with my co-owners to receive the Grand Prix award for our independent agency, Triad. It was a huge moment for us, and a real turning point in our journey.
At Triad, we designed and launched the first prototype of Allfred, a creative agency all in one management tool. We couldn’t find an affordable, easy-to-use tool that met all of our needs, so we created our own. We tested it with our creative team, account managers, and financial directors, and it quickly became an essential part of our workflow.
Now, over ten years later, I’m excited to be back on stage at Golden Drum, but this time from the other side. I’ll be presenting the Independent Agency of the Year award to the best independent agency in the competition.
We decided to partner with Golden Drum to award the Independent Agency of the Year for three main reasons:
1. We were born as an independent agency, and we know how hard it is to run an agency and compete with global giants.
Independent agencies have to be more agile and resourceful than global networks. They need to be able to move quickly and adapt to change, and they need to find ways to compete on a level playing field.
Allfred is designed to help independent agencies succeed. It’s an affordable, easy-to-use tool that can help agencies manage all aspects of their business, from project management to time tracking to invoicing.
2. Allfred is made for creatives, who are the rocket fuel of any agency.
Creatives are the heart and soul of any advertising agency. They’re the ones who come up with the big ideas that make brands stand out.
Allfred is designed to be user-friendly for creatives. It’s simple to learn and use, so creatives can focus on their work instead of getting bogged down by administrative tasks.
3. We see how many especially independent agencies run on spreadsheet planning, which can be inefficient and time-consuming.
Spreadsheets can be a useful tool for some tasks, but they’re not ideal for agency management. They can be time-consuming to create and update, and they’re prone to errors.
Allfred is a dedicated agency management tool that can help agencies save time and improve efficiency. It’s also more accurate and reliable than spreadsheets.
We believe that independent agencies deserve the right weapons to succeed.
Allfred was born to run our own independent agency, and we’re passionate about helping other independent agencies thrive.
The agency awarded the title “Independent Agency of the Year” will receive a prize of €5,000. All other independent agencies that rank in the competition will receive a reward of €1,000.
Let’s meet in Portorož
In addition to awarding the Independent Agency of the Year, we’re also excited to meet with our clients and other attendees at Golden Drum over a beer. We’d love to learn more about your needs and how we can help you achieve your goals.